Free Gifts Only To Selected Employees

Question to Ask the Workplace Doctors about perks for some and not others:

The company I work for has a corporate account with a credit card which offers membership rewards to the cardholder. The cardholder earns points every time they use the corporate card and in turn can use the points they earn towards receiving free items for their personal use. My question is, is it legal for a company to allow only the cardholders to benefit from these free gifts while others, who are not cardholders, do not have this benefit?

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