Thanks or Thank you

Question to Ask the Workplace Doctors about wording of gratitude to customers:

When thanking a customer for coming in or calling your place of business, is the word “thanks” appropriate?

Signed, Thank You

Dear Thank You:

Thanks might strike a customer as caring less than that her/his business really valued. It is like getting a ten-cent tip rather than a 20 percent gratuity. Might it not be more appreciated for one to say, “Your business is much appreciated” or “I really value your business” or “It is always good to see you coming in our door” or “Thank you for choosing us”???

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